Privacy Policy

Welcome. Coyote Analytics, LLC (“Coyote,” “we,” “us,” or “our”) values our relationship with you and takes your privacy seriously. The purpose of this Privacy Policy is to identify how we may process, collect, store, share and use the data that we collect from you in connection with your use of one or more of our websites, including our website located at (each, a “Site”) owned and provided by Coyote. This Privacy Policy also describes your rights and options with respect to your Personal Information (defined below), all as described in more detail below.

Please review this Privacy Policy from time to time; by accessing and/or using the Site, you accept and agree to the terms of this Privacy Policy and the use of your data and Personal Information as described in this Privacy Policy. We may update this Privacy Policy at any time, by posting the amended version to the Site. If you do not agree to be bound by this Privacy Policy or any subsequent modifications, you should not access or use the Site.

How to Contact Us.

You can update your communication preferences and information by contacting us at the email address or phone number below. Additionally, if you have any questions or concerns about this Privacy Policy or our use of your Personal Information, please do not hesitate to contact us through any of the methods listed below.


Personal Information.

While using the Site, we may ask you to provide us with certain personally identifiable information (“Personal Information”).  Personal Information is information that identifies, relates to, describes, can reasonably be associated with, or can reasonably be linked to a particular individual or household.

We collect information from you both when you provide it voluntarily and also automatically when you access or use the Site. We collect Personal Information from you and any devices (including mobile devices) you use when you use the Site. This Privacy Policy does not apply to the practices of third parties that we do not own or control, including but not limited to any third party websites, services and applications that are linked or made available on our Site (“Third Party Services”). While we attempt to facilitate access only to those Third Party Services that share our respect for your privacy, we do not take responsibility for the content, actions, or privacy policies of those Third Party Services. We encourage you to carefully review the privacy policies of any Third Party Services you access.

The Information We Collect.

We collect Personal Information from you and any devices (including mobile devices) you use when you: use our Site, provide us information on a web form, or when you otherwise correspond or connect with us. For example, you may provide us your email address, name, or other information about you, including information that is related to your employer or other affiliation. In addition, we may collect the following categories of Personal Information from you, depending on your interactions with our Site and the choices you make, including automatically through use of cookies, tags and similar technologies to help us understand your activity on our Site:

  • Your name, email address, postal address, unique personal identifier, and Internet Protocol (IP) address.
  • Interactions. Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories.
  • Internet or other electronic network activity information. For example:
  • Browse history.  Data about the webpages you visit.
  • Search history.  Data about the search terms you enter.
  • Device, connectivity, and configuration data.  Data about your device and nearby networks, including regional and language settings.
  • Demographic data. Data about you such as your age, country, preferred language and other data reflecting your consumer preferences, characteristics, psychological trends, preferences, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

If you would prefer not to receive cookies or other tracking tags, you can alter the configuration of your browser to refuse cookies and other tracking tags. If you choose to have your browser refuse cookies, it is possible that some areas of our Site will not function properly when you view or interact with them.

The information we gather enables us to provide our services to you and personalize, improve, and continue to operate the Site, gather information to help us detect, prevent and address technical and security issues, and help maintain the safety, integrity and security of the Site and our technology assets, understand how you access and use our services to ensure technical functionality of our services, analyze your use of our services, including your interactions features and information made available, linked to, or offered through our Services, and to communicate with you or facilitate or respond to a request by you:

Sharing Your Information.

We share non-Personal Information with third parties at our discretion. We do not transfer your information to third parties in exchange for money, and we will not do so.  However, we do share Personal Information with certain third parties in order to operate our business (for example, to market our products and services, including to personalize advertising that is targeted to you). Some state laws may define this as a “sale” of data even though we do not exchange data for money. In connection with the Site, we may share your Personal Information with certain third parties who we engage to help us run our business and perform the services, including under the following circumstances:

  • Software and service providers we use to manage and process your information, including hosting providers, and communications service providers.
  • Web analytics providers who monitor and analyze the use of our Site (including Google Analytics). For more information about Google Analytics, please visit:
  • Business partners who provide a product or service in partnership or collaboration with us.
  • Other third parties that you expressly request us to share your Personal Information with.

Information Disclosed for Our or Your Protection. Additionally, we will share your Personal Information with third parties (i) where required by applicable law, regulation, legal process or governmental request, (ii) where it is necessary in connection with our services or products, (iii) to investigate or prevent fraud, abusive or unlawful uses or activities, violations of the terms governing use of the Site and services and/or any law, rule or regulation, and/or (iv) to protect the security or integrity of the Site and services or to protect our rights, property, or safety or to protect our users and the public. This includes exchanging information with other companies and organizations for fraud protection and spam/malware prevention.

Information Disclosed in the Event of a Business Transfer. If we are subject to a merger or acquisition with/by another company, we may share information with the other company in connection with the transaction, and your Personal Information may be transferred to such company upon completion of the transaction. Such acquiring company’s right to use your Personal Information shall be limited to the terms of this Privacy Policy unless additional notice is provided to you.

International Transfer of Personal Information. Most of the third parties with whom we may share your personal information are located and store your information in the United States, although some may store your information outside of the United States, the laws of which may differ than those governing your personal information in your country. If you are located in the European Union or the United Kingdom, and to the extent the data protection laws in such country are deemed by your country to have inadequate data protection, we have put in place certain measures to ensure that your personal information is subject to suitable safeguards in such transfer outside the European Union or the United Kingdom.

Aggregate Information. We may share aggregated and de-identified information (“Aggregate Information”) with our partners, service providers and other persons with whom we conduct business. We may share this type of statistical data so that our partners can understand how and how often people use our Services and their services or websites, which facilitates improving both their services and how our Services interface with them. In addition, these third parties may share with us de-identified, aggregated or otherwise non-Personal Information about you that they have independently developed or acquired.

How We Safeguard Your Personal Information.

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. Any transmission of Personal Information is at your own risk.

Your Rights and Options Regarding Your Personal Information.

Marketing Preferences. By providing your telephone number and/or email address to us, you consent to receive text messages and/or emails from or on behalf of us and/or our partners and suppliers. If you would like to opt out of marketing-related email or text message communications from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future marketing emails, by replying “STOP” if you receive Coyote SMS communications, or by contacting us as set forth in this Privacy Policy. Please allow sufficient time for your preferences to be processed. Even if you opt out of receiving marketing messages, we may still contact you for transactional purposes like confirming or following up on an order or service request, asking you to review a product or service you have ordered, or notifying you of product recalls. If you later opt back into getting marketing communications from us, we will remove your information from our opt-out databases.

Cookies. As noted above in “The Information We Collect” above, you can choose whether to accept cookies by changing the settings on your browser or device. However, if you choose to disable cookies, your experience with the Site may be impaired and some features may not work as they were intended.

Additionally, Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the preferences or settings page of your web browser. However, these features are not yet uniform, so we do not currently respond to such features or signals. Therefore, if you select or turn on a “do not track” feature in your web browser, we and our third-party providers may continue collecting information about your online activities as described in this Privacy Policy.

State- or Country-Specific Rights.

Depending on where you live, you may have certain rights with respect to Personal Information that we have collected and used under certain circumstances, which may include the following rights:*

  • The right to request the following information regarding our use of your Personal Information:
  • The right to receive a copy of your Personal Information.
  • The right to request correction of your inaccurate Personal Information.
  • The right to request us to erase your Personal Information when we no longer need such data in connection with the Site (subject to certain exceptions that may apply under applicable law).
  • The right to opt out of sales or sharing of your Personal Information.  Coyote does not sell your Personal Information. Like most websites, our Site uses cookies and other technologies to interact with third parties and service providers for things like website analytics and advertising. Some of this website interaction with third parties may be viewed as a “sale” under the CCPA, which defines “sale” very broadly. To exercise the right to opt-out of such sharing, you can alter the configuration of your browser to refuse cookies and other tracking tags.  Visit for more information, including to learn how to remove and/or prevent cookies from being set on your device.

* If you are a resident of a jurisdiction where one or more of these rights are granted to you under applicable law, and you wish to exercise any such rights listed above, please contact us by either:


Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Information. Please understand that we are required to verify your request and may require you to provide some information to enable us to carry out such verification. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.

Making a verifiable consumer request does not require you to create an account with us. We will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Transfer of Data; Special Notice to Non-U.S. Users.

Your information, including Personal Information, may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Information, to the United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to such transfer.

We will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and that no transfer of your Personal Information will take place to an organization or a country unless there are adequate controls in place including the security of your data and other Personal Information.

If you are located in a country outside the U.S. and submit Personal Information to us, you consent to the general use and disclosure of such information as provided in this Privacy Policy and to the transfer and/or storage of that information to the U.S. and other countries outside your home country.

Children’s Information.

The Site are not intended for use by children under the age of 13 (“Children” or “Child”). By using the Site, you represent that you are at least 13. If you do not meet this age requirement, please do not access or use the Site. We do not knowingly collect personally identifiable information from Children, and we do not target the Site to Children. If we become aware that we have collected Personal Information from Children without verification of parental consent, we take reasonable steps to remove that information from our servers.

For more information about the Children’s Online Privacy Protection Act (“COPPA”), which applies to websites that direct their services to children under the age of 13, please visit the Federal Trade Commission’s website:

Governing Law and Jurisdiction.

This Privacy Policy shall be construed and governed under the laws of the United States and the State of Tennessee (without regard to rules governing conflicts of laws provisions). You agree that venue for all actions, arising out of or relating in any way to your use of the Site, shall be in federal or state court of competent jurisdiction located in Nashville, Tennessee, within one (1) year after the claim arises. Each party waives any objections based on forum non conveniens and waives any objection to venue of any action instituted hereunder to the extent that an action is brought in the courts identified above. Each party consents to personal jurisdiction in the courts identified above.